Logo Font and Lettering Bible


The Logo Font and Lettering Bible puts the power of logo and type creation in your hands, enabling you to approach each new project with confidence, ingenuity and originality.

Highly Illustrated, lively and compelling - both a teaching aid and an invaluable sourcebook.

Teaches innovative techniques suitable for the beginner design student through to the graphic professional.

Includes design galleries, logo layouts, project suggestions and interviews with experienced logo designers.

Features tips on building a profitable business with logo design work.

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Digital Lighting & Rendering

New Riders' [digital] series is performing a tremendous service to the computer animation and graphics community. The newest addition to this family is [digital] Lighting & Rendering. Author Jeremy Birn has long been regarded as a talented computer graphics artist and generous writer, and he's been sharing his techniques and discoveries for years.

Using computer graphic and 3-D tools to create accurate images is easy; using them to produce beautiful, inviting, memorable images requires more than technical skill. [digital] Lighting & Rendering introduces reasons and techniques for using light, shadow, texture, and composition. The book is not software-specific, but demonstrates techniques that are applicable to almost any 3-D graphics application. It is assumed, however, that your 3-D software of choice supports such basic rendering features as soft shadows, light maps, colored gels, depth-of-field blur, motion blur, and so on.

The first half of the book discusses lighting and shadow: lighting workflow; light types; using lighting rigs, such as three-point lighting; shadows and shadow type; and light quality. Lighting–how it's used, where it's placed, the kind of shadow it casts, its intensity–is critical to any image, whether you're creating a photorealistic computer re-creation or a surreal fantasy picture. [digital] Lighting & Rendering explains not just how to use various lighting techniques, but why.

An outstanding chapter on color and its use through composition and lighting offers insight into how colors are perceived and how color affects a scene. The importance of color, hue, and saturation should not be underestimated, and the examples in this chapter, like in every other, drive home that point.

Additional chapters cover exposure, composition and staging, materials and textures, and compositing. There is no accompanying CD-ROM, but the platform-generic nature of the book (and of the subject matter itself) makes it unnecessary. The book is designed to educate and inform; it is up to readers to apply what they learn to their own projects.

Although fewer than 300 pages long, [digital] Lighting & Rendering is an informative and important book, useful to any computer graphics artist. Each page is filled with fascinating, immediately helpful information about the craft. The publisher spared no expense on the book's production, either–every page is in color, with at least one color photo per page illuminating the text. Mr. Birn's experience and insight are not to be underestimated, and this book is not to be missed. –Mike Caputo.

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Introducing Character Animation with Blender

Let this in-depth professional book be your guide to Blender, the powerful open-source 3D modeling and animation software that will bring your ideas to life. Using clear step-by-step instruction and pages of real-world examples, expert animator Tony Mullen walks you through the complexities of modeling and animating, with a special focus on characters. From Blender basics to creating facial expressions and emotion to rendering, you’ll jump right into the process and learn valuable techniques that will transform your movies.

Let this in-depth professional book be your guide to Blender, the powerful open-source 3D modeling and animation software that will bring your ideas to life. Using clear step-by-step instruction and pages of real-world examples from talented Blender users, expert animator Tony Mullen walks you through the complexities of modeling and animating, with a special focus on characters. From Blender basics to creating facial expressions and emotion to rendering, you'll jump right into the process and learn valuable techniques that will transform your movies.

* Walk through the complete process of building a character
* Master mesh modeling tools and organic modeling
* Fashion skin, hair, and clothing with material shaders, textures, and other tools
* Learn to sync lip movements with a sound file
* Understand interpolation curves, keyframes, and the basics of animating

Model your characters using a variety of mesh editing techniques

See how armatures, lattices, and IK interact

Light and render your work for exactly the effect you want

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3Ds Max 9 Essential Training - Lynda.com


Covering the fundamentals of rendering, animation, and modeling, instructor Chad Perkins demonstrates how to push the limits of 3ds Max 9 for stunning effects. Chad starts with the application's basics, then goes on to discuss many of the key features of 3ds Max 9, as well as important principles of animation. He teaches users about creating and editing mesh, modifiers, architectural modeling, texture mapping, keyframe animation, rigging, basic kinematics, and much more. Exercise files accompany the tutorials.
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Introduction to AutoCAD 2008: 2D and 3D Design

Taking the reader step-by-step through the features of AutoCAD, Alf Yarwood provides a practical, structured course of work matched to the latest release of this software. After introducing first principles and the creation of 2D technical drawings, he goes on to demonstrate the construction of 3D solid and surface model drawings and rendering in the second part. All the new features of the 2008 software release are taken into account, in particular the new workspace for 2D drafting, faster rendering, new rendering methods, more materials, and improved lighting methods. The 2D chapters are also suitable for those learning how to use AutoCAD LT 2008.

Introduction to AutoCAD 2008 includes:
# Hundreds of full-colour drawings and screen shots illustrating the stages within the design process
# Worked examples and exercises throughout the text, linking the use of AutoCAD to real-world engineering practice
# Start of chapter learning outcome summaries and end of chapter revision notes and exercises to check the readers' understanding

Suitable for all new users of AutoCAD, this book is particularly applicable to introductory level undergraduate courses and vocational courses in engineering and construction. Further Education students in the UK will find this an ideal textbook to cater for the relevant CAD units of BTEC National and BTEC Higher National Engineering schemes from Edexcel, and the City & Guilds 4353 and 2303 qualifications.
* Written by a member of the Autodesk Developer Network
* Hundreds of full-colour drawings and screen shots illustrating the stages within the design process
* Accompanying website with worked solutions and AutoCAD drawing files of stages and results for the exercises in the book, as well as further exercises and multiple-choice questions with answers.

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Google SketchUp For Dummies

Build your house in 3D, do some remodeling, and share it in Google Earth. Developed with architects and other design gurus in mind, Google SketchUp is the fast, easy way to build 3D models of anything you want — buildings, furniture, or your own unique creations. Best of all, it's free! You don't have to know anything about 3D to use this handy guide — just download SketchUp, fire it up, and you'll be modeling in no time. - Create models from photos
- Master the interface and 3D tools
- Animate a walkthrough of your model
- Arrange furniture and decorate your space
- Try out landscape designs
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